The tradional delivery of video, TV and entertainment as we know it is disappearing. TV broadcasters across the globe are in a battle to remain competitive in face of the increasing popularity of streaming and VOD services.

“The video market is in full disruption and this year could be the cord cutting tipping point,” says analyst Michael Nathanson of research firm MoffettNathanson. In broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to pay television channels in response to competition from rival media available over the Internet. This Internet content is either free or significantly cheaper than the same content provided via cable.

But, what does this mean for you?

Firstly, as the number of cord-cutters increase and move away from tradional video and TV delivery bundles, the revenue generated by TV broadcasters diminishes. Viewership and revenue are directly linked and without sufficient revenue both quality and quantity of content suffer. We have seen examples of this in South Africa just recently where very popular programming has been cut.

Secondly, unless you’re content with you and your family huddling around a PC, laptop or tablet to watch streaming content, you’d have to have a TV that can handle streaming services.

SMART TVs and HDR/FHD/UHD TVs are not merely for the gadget savvy people out there. It’s not a trend. It’s going to become a necessity.

AIM understands that this is the way the world is moving and has produced a range of TVs that make quality available at affordable prices.

#chordcutters #contentStreaming #HDR #FHD #UHD #streaming #smartTV

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